RESHAPE YOUR MARKETING
Intonation helps underdogs, dreamers, and misfits land more customers.
START PLAYING AT A HIGHER LEVEL
We specialize in
Lead Generation
Eliminate the bad apples in your sales funnel. Form filtering that qualifies your leads. Ongoing optimization to match your seasonality and sales cycle. Lead nurturing grounded in A/B testing and ongoing optimization.
eCommerce
Storytelling that drives real engagement. Assets that provide market insights and scale with you. Marketing that allows for lots of campaigns and testing before justifying fewer, larger activations rooted in real data.
Non-Profit
Qualifying 501c3 organizations. Google Workspace setup and maintenance. Digital Marketing Enablement. Standard tracking and marketing integrations (Google Analytics, Google Ads, Meta Pixel/API, etc.) Account recovery. Google grantwriting, enablement, and implementation.
Meet Craig
Intonation’s founder, Craig is a performance marketing expert with a passion for technology and a track record of optimizing and scaling digital marketing budgets.
Prior to starting Intonation, he led the direct sales team at the now public, wireless speaker giant, SONOS (NASDAQ: SONO).
In 2018, Craig founded Intonation to provide strategic value to lean small and medium businesses. Today, Intonation remain rooted in the belief that digital success lies at the intersection of storytelling, creative aptitude and technical expertise.
Core Capabilities
Digital Advertising
Strategies that combat rising advertising costs for small brands with limited resources. Meta (instagram and facebook), Google (search, shopping, maps, display, Youtube) TikTok, Pinterest, Bing.
SEO
Technical SEO Maintenance. Sitemap and Robots.txt Check. Content Strategy, Creation and Optimization. Link Building and Authority.
Email Marketing
Address user drop-offs, specific buyer objections and transform considerations into conversions. Trigger event flows that maximize traffic value and drive reviews, referrals and repurchases.
Advertising Creative
Content that’s built to test things like messaging, tone of voice, channels, format and more to uncover what works with your audience before justifying larger spends.
Audience Discovery
Test and tap into new audiences while discovering the repeatable actions that guide each segment through the buyer journey.
Brand Experience
Ignite your brand experience by orchestrating alignment across every owned, earned and paid activation.
Errin Cecil-Smith
Founder @Riviera Partners
“You want Craig on your squad. I have worked with him several times for different companies and watched him succeed without a prescription. I trust Intonation with my brand and my investment!”
Justin Gardner
Founder/CEO @Active Skin Repair
“Craig cut costs, and increased our ROAS, effectively writing his own checks! Intonation gets you honest, unmatched, personalized efforts rarely seen in performance marketing agencies.”
Sheeva Sairafi
Founder/CEO @HoldOn Bags
“You’ll want to come back for more! With my latest business, Craig helped me build a foundation and bring our first $1MM in revenue in 6 months. Craig is committed and invested in the brands he partners with “
Value on both sides of the table
Proud moments
Connect With Us
FAQ
Before we even meet, we’ll get up to speed on your business, market, and those you’re up against. This way, our consultation isn’t just a meet-and-greet – it’s about hitting the ground running. We should walk away with a clear idea of whether we can team up to make things happen.
Transparency is key, so let’s be upfront: budget matters. We’ll work with you to figure out if your goals and the numbers line up. No sugarcoating, just an honest assessment to see if we can be a good fit.
For all of our advertising clients, you’ll receive a custom built dashboard in Google Sheets with detailed weekly metrics and monthly trends. But reporting is so much more than that. We meet regularly (usually bi-weekly, but we’re flexible!) to decode the numbers and connect them to our ongoing projects. We’ll make sure you understand how everything works together to achieve your goals.
We’re highly selective about who we work with as we need to ensure a good fit on both sides. That said, we sign on for 6 month deals with most clients. That’s why our clients tend to stick around for the long haul – by choice, not because of some contract handcuffs. We believe in building strong partnerships and delivering results that keep everyone happy.
Everything we create, landing pages, imagery, ads copy, videos and data analysis stays with you even if we part ways. Consider it a bonus perk of working with the best.
Everything’s yours to keep! Not just access, you’ll own the accounts, both the ones you invite us to and the ones we create for you.
We don’t charge a percentage of spend like many agencies as we believe this misaligns incentives. We offer a straightforward tiered pricing and fees stay consistent month to month and only adjust if your ad spend takes a major leap. This way, you get clear costs and predictable budgeting.
Join the success
You’ll be in good company
